From the manufacturer
The Proraso Brand Story
Founded in 1908 by Ludovico Martelli, Proraso has been innovating professional highest-quality products in the shaving world for generations, and has evolved to become a staple of Italian culture. From the first Pre-Shave cream in 1948, to now, the Martelli family principles hold true: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.
Proraso Pre-Shave Cream, Refreshing and Toning
The product that started it all. The first product in the Proraso range. The one that made us so popular amongst Italian men and Barbers. Developed for any beard on any man, Proraso’s Pre-Shave Cream formula has a particularly rich, concentrated, non-greasy texture that softens stubble and improves the skin’s elasticity for a problem-free, perfect shave.
The cooling ingredients leave your face feeling toned and invigorated. Eucalyptus oil tones and purifies your skin and facial hair, while menthol helps refresh and revitalize.
How to use:
Wet your face with warm water or a damp, hot towel and apply a dollop (about a pea-size) of Pre-Shave Cream to your face. Massage with circular motions and do not rinse. Shave normally with Proraso Shaving Cream or Soap.
- Barber’s choice since 1948
- Dermatologist tested
- No parabens, no silicones
- No mineral oil, no SLS
- No artificial colors
- No ingredients of animal origin
- Over 95% natural
- Made in Italy
10 Tips for the Perfect Shave
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Morning is the best time to shaveYour skin is at its softest and most relaxed just after you wake up, so the razor glides easier. |
Always use a Proraso Pre-Shave creamIt softens and straightens the hairs, making it easier to apply the shaving cream to your beard and pre-conditions the skin. |
Wrap your face in a warm, wet towelJust like traditional barbers do. Otherwise, shave after your morning shower when the skin is soft and hydrated from the warm water. |
The best lather comes from a brush and shaving cream or soapApplying shaving cream or soap with a brush increases the volume of your beard hair and allows for a closer shave. To build up a rich lather, wet your shaving brush and apply the cream in fast, repeated circular motions to coat the brush bristles well. |
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While shaving, use a delicate, but firm strokeDon’t put too much pressure on the razor and follow the lines of your face, always keeping the skin pulled tight. |
Keep your razor cleanRinse the blade with hot water at least once every two swipes of the razor. Residue from past shaves can reduce the blades’ effectiveness and increase the risk of damaging your skin. Also, remember to change your razor often. |
For the perfect shave, one pass just doesn’t cut itLather your face a second time and repeat the shave. |
Don’t neglect your post-shave routineRinse your face well and repeatedly to remove any residue. |
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Always use Proraso after shave balm or lotionEven if you’ve shaved to perfection, your skin may still feel stressed and will need to be disinfected, restored and softened. |
Take care of your skinEspecially if you don’t shave every day, or have problems with ingrown hair, apply a face cream daily. |
Have a question?Which Proraso formula is best for me? What’s the trick to making the best lather? Post your question in the Customer Questions section below and one of our pros will answer! |
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